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Link Building · UKMost UK link building agencies email site owners, negotiate a fee, add a margin and invoice you. We skipped the middle. LinkPress owns and runs 38 UK editorial publications, so when you buy a link, you're buying it from the publisher — and the article goes live because we say it does, not because someone eventually replies.
This is the part most agencies skip, because selling one product to everyone is simpler. The right link depends almost entirely on where your target page already sits in Google.
| Link type | What it is | Best for | From |
|---|---|---|---|
| Guest post | A new article written for a matched title, with your link inside the body. | New pages, or pages Google has clearly misunderstood. Builds topical context as well as equity. | £95 |
| Link insertion | Your link added into an article that is already published, aged and indexed. | Pages already ranking on page one or two that just need equity to climb. | £65 |
| Backlink pack | A planned mix of the above across a campaign, built to an anchor distribution. | Sustained campaigns where the shape of the link profile matters more than any one link. | £295 |
| Digital PR | A story pitched and published across several titles at once. | Launches, funding news and brand-search growth, where coverage matters as much as the link. | Per brief |
The short version: if the page is new, buy a guest post — it needs the topical context an article gives it. If the page is already sitting around position 8 to 20, buy a link insertion — it just needs equity, and it'll get there for £30 less. If you're not sure, send us the URL and we'll tell you which one we'd sell you, including when the answer is the cheaper one.
A typical UK link building agency doesn't control a single site it sells on. It maintains a spreadsheet of webmasters, emails them, waits, pays them, and marks the placement up to you. Three things follow from that, and all three cost you.
You pay twice. Once for the site owner's fee, once for the agency's margin — often the larger half.
Timelines are fiction. The agency can't publish anything. It can only ask, then chase. "Live in 30 days" means "live whenever they answer".
Nothing is permanent. The site owner who took £40 today can delete the post, add a nofollow, or ask for a renewal fee next year. You'll find out in a link audit, months later.
We own every title in the network. The article publishes on schedule, stays up permanently, and there is no second invoice hiding inside the first.
"Every link building agency is either a publisher or a broker. Ask which one you're talking to before you ask for the price list." — Editorial Approach
We look at the page you want to move, where it currently ranks, and what the pages above it have that it doesn't. That determines the link type, not a package tier.
Anchor text is planned as a distribution across the campaign before anything is written — branded, partial-match, naked URL and generic in realistic proportions.
Each placement is matched to a title whose audience overlaps yours, then written to that title's voice. You approve every draft before it publishes.
Live URLs, in a list, with the anchor used on each. Permanent placements, so the report stays true.
Not a values statement — just the four requests we turn down most often, and why each one loses money slower than it looks.
The single fastest way to turn a campaign into a ranking drop. We plan anchors as a distribution and we'll push back if you ask for the same commercial phrase repeatedly. There's a full breakdown of the ratios if you want the detail.
Relevance beats domain rating, and it isn't close. A link from a motoring title to a car parts shop does more than a link from a DR70 general blog that covers everything and belongs to nobody.
"100 backlinks for £20" is a real offer and it works exactly as well as it sounds. We'd rather sell you four relevant links than four hundred that need disavowing.
Every piece has to pass one test: would this deserve to exist if the link weren't in it? If not, it gets rewritten. That test is the whole difference between editorial and spam.
Every link comes from a publication in a defined topical lane. Pick the lane your buyers already read.
We're Nottingham-based and work with businesses across the East Midlands. The service is identical wherever you are — these pages cover what changes locally, which is mostly who you're competing with.
Getting other websites to link to yours. Google reads a link as a vote that the page is worth reading, so links from relevant, trusted sites push pages up the results. Everything else — guest posts, insertions, digital PR — is just a different method of getting one.
Ours starts at £65 for a link insertion and £95 for a guest post, with campaign packs from £295 and retainers from £295 a month. Most UK agencies quote £1,000-£3,000 monthly, and the gap is mostly structural: they're paying a site owner per placement and adding margin, where we're the site owner. Everything is on the pricing page, no call required.
New page, or one Google seems to have misread: guest post, because the article gives it topical context as well as equity. Page already ranking somewhere on page one or two: link insertion, because it only needs the equity and it's £30 cheaper. Send us the URL and we'll tell you which, even when that's the smaller invoice. There's a longer comparison here.
There's no fixed number, and anyone who gives you one hasn't looked at your keyword. What matters is the gap between your profile and the profiles of the pages currently ranking. For most UK small business terms that's a handful of relevant links rather than hundreds. We work through the actual method in this piece.
Placements are live in 5-7 working days. Ranking movement usually shows between four and twelve weeks after that, depending on the competitiveness of the term and the authority the page already had. Anyone promising movement within days is describing a coincidence.
Buying links at scale purely to manipulate rankings is, and we won't pretend otherwise. The line that matters in practice is whether the content earns its place. A real article, on a real title, written for a real audience, that happens to cite a source — that's how the web has always worked. A spun 300-word filler piece built around an anchor is not, and we don't sell it.
Dofollow, contextual, inside the article body, with the anchor agreed in advance. Placements are permanent — we own the sites, so there's no third party to change their mind, add a nofollow, or invoice you for a renewal.
Yes, on a white-label basis — unbranded reporting, your client never sees us. Volume pricing applies from the fifth placement a month.
We publish for a living, so hiding the method behind a form would be odd. These are the pieces most people read before ordering.
Give us the URL and the keyword. We'll come back with the link type we'd actually recommend, how many, which titles, and what it costs — including when the honest answer is "fewer than you were expecting".
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