Ten exact-match anchors in a row
The single fastest way to turn a campaign into a ranking drop. We plan anchors as a distribution and we'll push back if you ask for the same commercial phrase repeatedly.
Home/Link Building
Link Building · UKLink building from a company that owns the sites.
Most UK link building agencies email site owners, negotiate a fee, add a margin and invoice you. We skipped the middle. LinkPress owns and runs 38 UK editorial publications, so when you buy a link, you're buying it from the publisher — and the article goes live because we say it does, not because someone eventually replies.
Start here
Four link types. Pick the one your page actually needs.
This is the part most agencies skip, because selling one product to everyone is simpler. The right link depends almost entirely on where your target page already sits in Google.
| Link type | What it is | Best for | From |
|---|---|---|---|
| Guest post | A new article written for a matched title, with your link inside the body. | New pages, or pages Google has clearly misunderstood. Builds topical context as well as equity. | £95 |
| Link insertion | Your link added into an article that is already published, aged and indexed. | Pages already ranking on page one or two that just need equity to climb. | £65 |
| Backlink pack | A planned mix of the above across a campaign, built to an anchor distribution. | Sustained campaigns where the shape of the link profile matters more than any one link. | £295 |
| Digital PR | A story pitched and published across several titles at once. | Launches, funding news and brand-search growth, where coverage matters as much as the link. | Per brief |
The short version: if the page is new, buy a guest post — it needs the topical context an article gives it. If the page is already sitting around position 8 to 20, buy a link insertion — it just needs equity, and it'll get there for £30 less. If you're not sure, send us the URL and we'll tell you which one we'd sell you, including when the answer is the cheaper one.
Why owned beats brokered
The middleman is the problem.
A typical UK link building agency doesn't control a single site it sells on. It maintains a spreadsheet of webmasters, emails them, waits, pays them, and marks the placement up to you. Three things follow from that, and all three cost you.
You pay twice. Once for the site owner's fee, once for the agency's margin — often the larger half.
Timelines are fiction. The agency can't publish anything. It can only ask, then chase. "Live in 30 days" means "live whenever they answer".
Nothing is permanent. The site owner who took £40 today can delete the post, add a nofollow, or ask for a renewal fee next year. You'll find out in a link audit, months later.
We own every title in the network. The article publishes on schedule, stays up permanently, and there is no second invoice hiding inside the first.
"Every link building agency is either a publisher or a broker. Ask which one you're talking to before you ask for the price list." — Editorial Approach
Process
How a campaign actually runs.
01
Audit the target
We look at the page you want to move, where it currently ranks, and what the pages above it have that it doesn't. That determines the link type, not a package tier.
02
Plan the anchors
Anchor text is planned as a distribution across the campaign before anything is written — branded, partial-match, naked URL and generic in realistic proportions.
03
Match and write
Each placement is matched to a title whose audience overlaps yours, then written to that title's voice. You approve every draft before it publishes.
04
Publish and report
Live URLs, in a list, with the anchor used on each. Permanent placements, so the report stays true.
What we won't do
The things that make link building go wrong.
Not a values statement — just the four requests we turn down most often, and why each one loses money slower than it looks.
Links from irrelevant sites
Relevance beats domain rating, and it isn't close. A link from a motoring title to a car parts shop does more than a link from a DR70 general blog that covers everything and belongs to nobody.
Volume for the sake of a number
"100 backlinks for £20" is a real offer and it works exactly as well as it sounds. We'd rather sell you four relevant links than four hundred that need disavowing.
Articles written for the link
Every piece has to pass one test: would this deserve to exist if the link weren't in it? If not, it gets rewritten. That test is the whole difference between editorial and spam.
The network
38 titles, five verticals, one relevance rule.
Every link comes from a publication in a defined topical lane. Pick the lane your buyers already read.
9 Titles
Motoring & Automotive
Everything from boy-racer street culture to motor trade professionals. Built for brands selling cars, parts, accessories, finance, insurance, dealerships, garages and motoring services.
7 Titles
Business & Tech
For B2B brands, SaaS, agencies, consultants, fintech, recruitment and any service marketing to UK decision-makers.
7 Titles
Lifestyle, Health & Sport
Wellness, fitness, fashion, food and the everyday brands selling to UK consumers.
7 Titles
Culture & Entertainment
Music, gaming, books, history — and the brands that live in the world of fans, scenes and subcultures.
8 Titles
Outdoors, Environment & News
Environment, outdoors, local news and current affairs — for brands that sit in the wider conversation.
Local
Link building near you.
We're Nottingham-based and work with businesses across the East Midlands. The service is identical wherever you are — these pages cover what changes locally, which is mostly who you're competing with.
Link building Nottingham →What it takes to rank in a city full of agencies competing for the same terms.
Link building Mansfield →Authority links for north Notts businesses, without Nottingham agency rates.
PR Nottingham →When you want the coverage and the brand search, not just the link.
PR Mansfield →Editorial coverage across north Nottinghamshire.
FAQ
The honest answers.
What is link building, in plain terms?
Getting other websites to link to yours. Google reads a link as a vote that the page is worth reading, so links from relevant, trusted sites push pages up the results. Everything else — guest posts, insertions, digital PR — is just a different method of getting one.
How much does link building cost in the UK?
Ours starts at £65 for a link insertion and £95 for a guest post, with campaign packs from £295 and retainers from £295 a month. Most UK agencies quote £1,000-£3,000 monthly, and the gap is mostly structural: they're paying a site owner per placement and adding margin, where we're the site owner. Everything is on the pricing page, no call required.
Guest post or link insertion — which do I need?
New page, or one Google seems to have misread: guest post, because the article gives it topical context as well as equity. Page already ranking somewhere on page one or two: link insertion, because it only needs the equity and it's £30 cheaper. Send us the URL and we'll tell you which, even when that's the smaller invoice.
How many links do I need to rank?
There's no fixed number, and anyone who gives you one hasn't looked at your keyword. What matters is the gap between your profile and the profiles of the pages currently ranking. For most UK small business terms that's a handful of relevant links rather than hundreds. We work through the actual method in this piece.
How long until I see movement?
Placements are live in 5-7 working days. Ranking movement usually shows between four and twelve weeks after that, depending on the competitiveness of the term and the authority the page already had. Anyone promising movement within days is describing a coincidence.
Isn't buying links against Google's guidelines?
Buying links at scale purely to manipulate rankings is, and we won't pretend otherwise. The line that matters in practice is whether the content earns its place. A real article, on a real title, written for a real audience, that happens to cite a source — that's how the web has always worked. A spun 300-word filler piece built around an anchor is not, and we don't sell it.
Are the links dofollow, and do they stay up?
Dofollow, contextual, inside the article body, with the anchor agreed in advance. Placements are permanent — we own the sites, so there's no third party to change their mind, add a nofollow, or invoice you for a renewal.
Do you work with agencies?
Yes, on a white-label basis — unbranded reporting, your client never sees us. Volume pricing applies from the fifth placement a month.
Read first, buy later
The strategy, written down.
We publish for a living, so hiding the method behind a form would be odd. These are the pieces most people read before ordering.
How Many Backlinks Does a UK Small Business Actually Need? →The honest answer is far fewer than anyone selling links wants to tell you. Here is how to work out your own number in about twenty minutes, for free.
Link Building in Nottingham: What Actually Works in 2026 →Most Nottingham businesses have bought link building before and got nothing for it. Here is the version that works, sized honestly by sector, with the numbers we actually see.
How to Pitch a Guest Post That Doesn't Get Deleted →We read guest post pitches every day. Most get deleted in under four seconds. Here is exactly why, and the three-paragraph structure that gets a yes instead.
Guest Posting in 2026: What Still Works After Google's Spam Updates →Google has spent three years devaluing guest posts at scale. It has not stopped them working — it has changed which ones work. Here is the line, and which side you want to be on.
The whole blog →Everything we know about UK link building and digital PR, written down.
One working day
Send us the page you want to move.
Give us the URL and the keyword. We'll come back with the link type we'd actually recommend, how many, which titles, and what it costs — including when the honest answer is "fewer than you were expecting".
Get a Link Plan →